TMSA Blog

Marketing

Is Your Brand Message Aligned to Your Key Audiences?

By Mark Derks, Partner and Chief Marketing Officer for Words At Work, a full-service integrated marketing communications agency. Derks also is former Director of Global Marketing for C.H. Robinson,...

Talent Management

3 Practices of High-Performing Teams

In ancient mythologies from around the world, it’s common to find gods and monsters bearing multiple heads, and such beings are depicted as formidable and difficult to defeat. It turns out the...

Inbound Logistics G75 Recognizes TMSA Members for Sustainability in 2018

Inbound Logistics, a TMSA Affiliate member and Media Friend, recently announced its annual G75 for 2018 — a carefully curated list of 75 companies that go above and beyond to ensure their global...

Talent Management

What if Your Top Sales Manager Quits?

Imagine this. One of your top sales managers has asked to meet with you. You settle into your morning coffee, take a seat at your desk, and invite the sales manager into your office. Right away, you...

How CRM became a Bad 3-letter word

By John Golob, President and Founder of Lanetix, a CRM software company exclusively focused on the transportation and logistics market. John has worked in CRM software since 1994. I enjoy seeing the...

TMSA

Unraveling the mysteries of the shipper's mind

I’m always amazed by the truth. Like most people, I’m a champion at trying to read people’s minds and interpret people’s actions. And like most people, I’m often wrong. That’s why the shippers panel...

Talent Management

7 Qualities of an Effective Personality Assessment

By Jacque Casoni Not all personality assessments are created equal. Does the one you’re using make the grade? Whether you’re looking to hire and develop top performers, identify high-potential...

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