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TMSA Blog

How to Calculate Trade Show ROI

One of the most common question asked of any marketing team after exhibiting at a trade show is, “What is our return on investment (ROI)?” The answer to this question is integral in determining if a...

Popular Posts

Strategy

SMC³ Elevates the Industry through Jump Start

How has SMC³ built its solid business and reputation as an industry leader? In part, through its two annual conferences, including Jump Start which takes place every January. Like many other...

Customer Service (CX)

CX in the Era of Supply Chain Impatience

By Keith Biondo, Publisher, Inbound Logistics magazine, an Affiliate member, 2017 sponsor and “Media Friend” of TMSA. Given the recent emerging trend and focus on CX and “the Buyer’s Journey” within...

Digital

2018 Predictions: 7 Top Trends in Digital Marketing

By Brian Everett, CEO of the Transportation Marketing & Sales Association In recent conversations with TMSA members, there appears to be some emerging marketing trends that could have a growing...

Sales

The Disruption of the Traditional Sales Funnel

Part 1 of a 2-part series on how emerging technologies, more immediate access to market data, and changing needs in transportation and logistics have become disrupters of the traditional sales...

Strategy

The Age-Old Marketing Challenge: Do More with Less

Now that you have a new marketing budget, in many cases the challenge remains: You may not have more budget to accomplish what you did last year, yet expectations for more tangible business results...

2017 in Review: What’s Hot (and Not) in Transportation and Logistics Marketing & Sales

Seeing what others are successfully doing in sales, marketing and communications. Better understanding emerging trends in transportation and logistics, and translating that to solid market...

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