By Brian Everett, CEO of the Transportation Marketing & Sales Association In transportation and logistics, all too often the value of a company's service or product is minimized - and what they offer...
Game-Changing Sales Tips in a Male-Dominated Industry Here...
There’s no question that roles in the transportation industry historically have been predominantly male. Men would be in primary buying roles in traffic management, logistics, and supply chain. And...
Part 1 of a 3-Part Series: Recap of the TMSA Connections Seminar in Kansas City Some of the key buzzwords in marketing these days are “firmographic targets” and “buyer persona.” But some suggest...
Are you getting the most from your marketing automation investment?
This is the third article in a series on how marketing automation can help you business grow and thrive. Guest author is Jill Schmieg, founder and chief strategist at Sol de Naples Marketing, a...
This is the final installment of a 3-Part Series: Recap of the TMSA Connections Seminar in early October in Chicago. More and more, driver recruiting and engagement is becoming a priority for...
Prioritizing your precious marketing dollars: website vs. marketing automation?
This is the second article in a series on how marketing automation can help you business grow and thrive. Guest author is Jill Schmieg, founder and chief strategist at Sol de Naples Marketing, a...
Developing Your Firmographic Targets and Buyer Personas
Part 2 of a 3-Part Series: Recap of the TMSA Connections Seminar in Chicago More than 40 marketing and sales professionals in transportation and logistics pre-registered for the TMSA Connections...
