By Mike Regan, Chief of Relationship Development and Co-Founder of TranzAct Technologies, a company that helps shippers reduce their transportation spend while providing tools necessary to make...
By: Jennifer Karpus-Romain, Intelestream A customer relationship management (CRM) system can give your business both a look forward and backward, and be the centralized hub for customer information....
One of the most common question asked of any marketing team after exhibiting at a trade show is, “What is our return on investment (ROI)?” The answer to this question is integral in determining if a...
By Keith Biondo, Publisher, Inbound Logistics magazine, an Affiliate member, 2017 sponsor and “Media Friend” of TMSA. Given the recent emerging trend and focus on CX and “the Buyer’s Journey” within...
