TMSA Blog

How Secure is Your Data?

Karen Hall is Account Strategist for Roux, a creator of rich, creative solution for marketing strategy. Click here to see the original article. Did you know that most data breaches are opportunistic...

The Truth About That Great Deal

Ryan Caravalho is Marketing Coordinator with Approved Freight, a Dewitt Company and TMSA member. Approved Freight serves the unique shipping needs of the Hawaii and Guam trades and provides freight...

TMSA

TMSA Expands Presence in Canada

As part of its member growth strategy in Canada set forth by the Transportation Marketing & Sales Association, TMSA is hosting a Connections Seminar at the Toronto Airport Marriott April 6. This...

Digital

How We Give Up Personal Info to Facebook and Related Apps, and What It Means to Marketers

It’s all the buzz in circles of marketers in transportation and logistics who leverage Facebook and other social media channels for their efforts. With Facebook under fire for allegedly improperly...

Talent Management

5 Ways Psychometrics Improve Hiring and Development

“Do psychometrics really work with regard to hiring and development?” After all, people are the most valuable asset in an organization, so it makes sense to explore all avenues for hiring the best...

Strategy

Video Content: 6 Tips to Maximize Your Investment

Developing video content doesn’t necessarily need to be costly – but it can be. Whether you’re going for “high-end” production quality or low-end practicality, intelligent transportation marketing...

Marketing

Video Content: Top Uses In Transportation and Logistics

Video is rapidly gaining popularity as the most effective way to drive your marketing strategy. But it's important to know how you're wanting to use video in your overall strategy - and integrate it...

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