TMSA Blog

TMSA

TMSA Digital Marketers Conference Announced

The Transportation Marketing & Sales Association will host its first-ever TMSA Logistics Digital Marketers Conference. This two-day event will take place Oct. 15-16 in Chicago. There's a significant...

Talent Management

Predictive Indicators of Leaders with High Potential

When it comes to identifying high-potential (hi-po) leaders, the 9-Box has become a familiar template, largely because of its highly publicized usage at GE. However, the template provides no guidance...

How Secure is Your Data?

Karen Hall is Account Strategist for Roux, a creator of rich, creative solution for marketing strategy. Click here to see the original article. Did you know that most data breaches are opportunistic...

The Truth About That Great Deal

Ryan Caravalho is Marketing Coordinator with Approved Freight, a Dewitt Company and TMSA member. Approved Freight serves the unique shipping needs of the Hawaii and Guam trades and provides freight...

TMSA

TMSA Expands Presence in Canada

As part of its member growth strategy in Canada set forth by the Transportation Marketing & Sales Association, TMSA is hosting a Connections Seminar at the Toronto Airport Marriott April 6. This...

Digital

How We Give Up Personal Info to Facebook and Related Apps, and What It Means to Marketers

It’s all the buzz in circles of marketers in transportation and logistics who leverage Facebook and other social media channels for their efforts. With Facebook under fire for allegedly improperly...

Talent Management

5 Ways Psychometrics Improve Hiring and Development

“Do psychometrics really work with regard to hiring and development?” After all, people are the most valuable asset in an organization, so it makes sense to explore all avenues for hiring the best...

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