Part 1 of a 2-part series on how emerging technologies, more immediate access to market data, and changing needs in transportation and logistics have become disrupters of the traditional sales...
The Age-Old Marketing Challenge: Do More with Less
Now that you have a new marketing budget, in many cases the challenge remains: You may not have more budget to accomplish what you did last year, yet expectations for more tangible business results...
2017 in Review: What’s Hot (and Not) in Transportation and Logistics Marketing & Sales
Seeing what others are successfully doing in sales, marketing and communications. Better understanding emerging trends in transportation and logistics, and translating that to solid market...
The New Art & Science of Marketing: Buyer Personas
Part 2 of a 3-Part Series: Recap of the TMSA Connections Seminar in Kansas City. Nearly 30 marketing and sales professionals in transportation and logistics registered to attend the TMSA Connections...
Just by the nature of the subject and process, budget meetings aren’t typically strategic. These 10 reasons all contribute to making the process non-strategic and sometimes even counter-intuitive to...
YRC Freight Accelerated: A Fast-Paced Product Launch Success Story
The final installment of a 3-Part Series: Recap of the TMSA Connections Seminar in Kansas City. Nearly 30 marketing and sales professionals in transportation and logistics registered to attend the...
By Brian Everett, CEO of the Transportation Marketing & Sales Association In transportation and logistics, all too often the value of a company's service or product is minimized - and what they offer...
