TMSA Blog

Content Marketing

What Makes You A Good Thought Leader? Ellen Voie Speaks

Perspectives from Thought Leaders: Ellen Voie, Founder and CEO of the Women In Trucking Association TMSA introduces our “Perspectives from Thought Leaders” series, where visionaries in our industry...

Best Practices and Epic Fails in CRM

By Ken Kish, Managing Director, the Marketing Alliance I had the pleasure of facilitating an Interactive Roundtable Discussion on "Best Practices and Epic Fails in Customer Relationship Management...

Content Marketing

Content Marketing Is Key To Unlocking Sales

By Cassidy Haley, Sales and Marketing Intern, MindShare Strategies, Inc. Listening to Joe Pulizzi, author of Content Inc., at the TMSA conference in early June really resonated with me. As I listened...

Sales

Ways to Best Get and Keep Attention of Logistics Buyers

By Jim Bierfeldt, President, Logistics Marketing Advisors A buyer of logistics services once told me “I get so many solicitations from logistics providers that I could spend half my time just...

Customer Service

Generating Meaningful Customer Feedback for Meaningful Action

At TMSA's recent Marketing & Sales Leadership Conference, participants representing such well known companies as Fedex, Saddle Creek Logistics, SupplyChainBrain, ODW Logistics and the American...

Digital

Common Discussions and Best Practices for Effective Websites

By Nelson Bruton, President, Interchanges I had the pleasure of facilitating an Interactive Roundtable Discussion on "Website Best Practices" at the recent TMSA Marketing & Sales Leadership...

Content Marketing

9 Easy Steps to Launch a Thought Leadership Program

By Jill Schmieg, Founder and Chief Strategist, Sol de Naples Marketing TMSA continues to bring you great ideas and perspectives on what it takes to get a Thought Leadership program off the ground in...

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