TMSA Blog

Strategy

Journey Mapping: Understanding 8 Phases of the Guest Experience to Accomplish Your Event Goals

By Brynn Everett, Marketing & Communications Project Manager, MindShare Strategies Maritz Travel asks an important question in terms of events: “How can you create an experience that effectively...

TMSA

Flashback: What Did You Miss At The TMSA Conference This Year?

"More ideas to strengthen my marketing than I ever imagined!" "Collaborative idea sharing and peer networking that was incredible. Great value." "Joe Pulizzi and John Boyens as keynotes were perfect...

TMSA

Transportation 101: Better Understanding the Freight Industry

By Keaton Everett, Sales & Marketing Intern, MindShare Strategies As a newcomer to the transportation industry, I recently attended the TMSA Marketing & Sales Leadership Conference in Fort...

Content Marketing

Building A Relationship With Your Audience Through Valued Content

By Brynn Everett, Marketing & Communications Project Manager, MindShare Strategies With today’s fragmented communication and marketing channels, and complete control resting in the hands of the...

Content Marketing

The Content Brand: The Future of Content Marketing

By Katlynn Goodsell, Marketing & Communication Intern, MindShare Strategies Joe Pulizzi is the face of content marketing. He founded the Content Marketing Institute and has an intense amount of...

Leadership

Why Is It Important To Recognize Marketing and Sales Executives?

By Brian Everett, CEO of the Transportation Marketing & Sales Association TMSA is all about encouraging our members to be the best they can be. It's something we take serious and is part of our value...

Sales

Shorten the Sales Cycle: 6 Tips for Reaching Logistics Decision Makers

As a sales professional, you know how difficult it can be to reach decision makers. Maybe they’re too busy for a phone conversation or you’re just not targeting the right people. Whatever it may be,...

TMSA Blog

Journey Mapping: Understanding 8 Phases of the Guest Experience to Accomplish Your Event Goals

Popular Posts

Flashback: What Did You Miss At The TMSA Conference This Year?

Transportation 101: Better Understanding the Freight Industry

Building A Relationship With Your Audience Through Valued Content

The Content Brand: The Future of Content Marketing

Why Is It Important To Recognize Marketing and Sales Executives?

Shorten the Sales Cycle: 6 Tips for Reaching Logistics Decision Makers

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