TMSA Blog

Strategy

TMSA Models Sound Business Practice With Its Research-Based Approach To Strategy Development

By Scott Grady, Senior Vice President, Landstar System, Inc. The Transportation Marketing and Sales Association (TMSA) has undergone a series of changes over the past three years and your Board of...

Congratulations to TMSA Member Companies Receiving 2015 Green Award

Supply & Demand Chain magazine's 2015 Green Supply Chain Awards recognize companies that are making green or sustainability a core part of their supply chain strategy, and working to achieve...

TMSA

What is the Value of the ‘T’ in TMSA?

By Lionel Johnston, Corporate Marketing Manager, Bison Transport At the height of the Mad Men era (1964), Bob Dylan released one of his top singles, “The Times They Are A Changin’”. At the time the...

The Rally Cry: The Flood Disaster in South Carolina

By Kathy Fulton, Executive Director, American Logistics Aid Network (ALAN) “Epic” flooding in the past weeks has taken a toll on the people and businesses of South Carolina. At least 19 lives were...

Content Marketing

Leverage Your News Releases To Enhance Your Content Marketing

By Amanda Hicken, Senior Manager of Strategic Content, PR NewsWire Because I've managed a number of blogs over the years, I'm familiar with how tempting it is to find the "magic bullet" to blog...

Transportation, Logistics Firms Rank Fastest-Growing in U.S.

Savvy marketers have been building their brand and reputations by working to get their companies identified on "top lists" of various media channels. This reputation-building strategy is no different...

Sales

Five Critical Questions To Ask When Negotiating

By Brian Everett, ABC, Chief Executive Officer, TMSA Negotiation is nothing more than a conversation through which two or more parties are seeking to formulate and settle upon a mutually beneficial...

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