Customer-Centricity Reshapes Logistics: Key Trends from 2024 TMSA Study
The big picture: The 2024 TMSA Marketing & Sales Metrics Study reveals a seismic shift in the logistics industry, with customer-centricity becoming the new competitive edge. The 2024 TMSA Marketing &...
The Essential Role of Content in Organizational Trust
By Conrad Winter, Content and Copy Writer for the Logistics Industry Trust was on the menu at the TMSA Executive Summit in Chicago October 11th – 12th. It’s a meaty topic in a town that loves a good...
Creating a Better Business Through Brand Alignment
Too often companies think that branding is a marketing function and conversations begin and end in the marketing department. The truth is, every employee you have is a piece of your brand, especially...
Sales and Marketing Collaboration: Your Growth Multiplier
“Customers don’t care where marketing and sales begin and end, they want one seamless experience.” -PATH study participant According to our research, 80% of customers are more likely to use a...
How to Make Data Privacy a Priority in the Remote Workplace
Saturday was “Data Privacy Day” and while some social media holidays seem silly, we actually think this one is really important. Data privacy has always been significant, especially in the current...
Jul 08 In today’s market where truck capacity is tight and rates are volatile, never before has it been so critical for sales professionals in transportation to build and maintain strong, trusted...
TMSA Profile: Tom Collins, Outgoing TMSA President and Senior Director of Marketing, Saddle Creek Logistics Services
Jul 05 TMSA Profile: Tom Collins, Outgoing TMSA President and Senior Director of Marketing, Saddle Creek Logistics Services Written by: Jennifer Karpus-Romain, Executive Director of TMSA When Tom...
