If You Don't Have a Formal Customer Feedback Strategy, You Need One
By Leigh Sauter, Senior Director of Marketing and Customer Advocacy at Tucker Company Worldwide As a marketer, it’s easy to feel a bit removed from your customer base at times. After all, we’re...
The Future is Now: Marketing, Sales Best Practices in Transportation, Logistics
The first-ever 2020 Logistics Marketing & Sales VIRTUAL Conference & Expo packed a punch with its informative and relevant session lineup and peer networking opportunities, all surrounding the theme,...
No offsite required: How to get your 2021 strategy set in 8 weeks
By Holly LaBoda, Partner and Co-Founder, Luminaries Consulting Whose 2020 plans worked out the way they intended? Anyone? Bueller? Yes, this is a weird one, but if we are honest, aren’t they all in...
How to Effectively Host Virtual Meetings and Events
By Sara Black, Partner and Co-Founder, Luminaries Consulting No one sits in the back row of a zoom classroom! That might seem like a minor detail but when everyone is front and center, it demands a...
"Treat others how you want to be treated." I remember someone earlier on in my life passing along this nugget of wisdom and it made sense back then. For example, I like to be direct and straight to...
See Most Successful Marketing Campaigns in Transportation
What are the ingredients to a marketing campaign that packs punch and generates results? Think about the fundamentals. Once you’ve identified the business need, challenge or opportunity, you need to...
July is always a turning point in the year for me. Half the year is gone, the rest of the summer goes by in a blink and all of a sudden its Q3. This July feels so different for a myriad of reasons,...
