More posts about strategy

Strategy

If You Don't Have a Formal Customer Feedback Strategy, You Need One

By Leigh Sauter, Senior Director of Marketing and Customer Advocacy at Tucker Company Worldwide As a marketer, it’s easy to feel a bit removed from your customer base at times. After all, we’re...

Strategy

The Future is Now: Marketing, Sales Best Practices in Transportation, Logistics

The first-ever 2020 Logistics Marketing & Sales VIRTUAL Conference & Expo packed a punch with its informative and relevant session lineup and peer networking opportunities, all surrounding the theme,...

Strategy

No offsite required: How to get your 2021 strategy set in 8 weeks

By Holly LaBoda, Partner and Co-Founder, Luminaries Consulting Whose 2020 plans worked out the way they intended? Anyone? Bueller? Yes, this is a weird one, but if we are honest, aren’t they all in...

Strategy

How to Effectively Host Virtual Meetings and Events

By Sara Black, Partner and Co-Founder, Luminaries Consulting No one sits in the back row of a zoom classroom! That might seem like a minor detail but when everyone is front and center, it demands a...

Strategy

The New Golden Rule of Leadership

"Treat others how you want to be treated." I remember someone earlier on in my life passing along this nugget of wisdom and it made sense back then. For example, I like to be direct and straight to...

Strategy

See Most Successful Marketing Campaigns in Transportation

What are the ingredients to a marketing campaign that packs punch and generates results? Think about the fundamentals. Once you’ve identified the business need, challenge or opportunity, you need to...

Strategy

Are You Growing or Dying?

July is always a turning point in the year for me. Half the year is gone, the rest of the summer goes by in a blink and all of a sudden its Q3. This July feels so different for a myriad of reasons,...

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