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Strategy

COVID-19 Outbreak is a Crisis: How Are You Managing Your Issues?

The COVID-19 (coronavirus) is a crisis with complex potential impacts on companies in transportation and logistics. According to some attendees at the TMSA Connections event at MODEX in Atlanta...

Strategy

Meet Our TMSA Board Members at Large

TMSA is a volunteer-led professional association, and we have built the strength of our community as an association through the hard work, dedication, creativity, and strategic leadership of our...

Strategy

The Math Behind a Super Bowl Ad

By Joe Pulizzi, author, founder of the Content Marketing Institute, and speaker at past TMSA events. So, another Super Bowl is here. For those advertising during the Super Bowl, the average 30 second...

Strategy

Internal Communications Success Depends Upon Culture, Integration, Engagement, Measurement

As with any successful business, companies in transportation and logistics continue to look at ways to effectively communicate with and engage their workforces. With 45% of TMSA members directly...

Strategy

Freight Vision 2020: Q&A from Transportation Marketing & Sales Leaders

TMSA asks a several marketing and sales executives their perspectives about marketing, sales, and industry issues. This is the fourth and final installment of a 4-part series that provides...

Strategy

Freight Vision 2020: Digital Transformation Will Be A Game-Changer

This is the third installment of a 4-part series that provides perspectives from TMSA members on predictions for freight transportation in 2020 – and the impact digital transformation and CX can have...

Strategy

Freight Vision 2020: Pressure on Rates, Bankruptcies, Regulations Anticipated as Major Challenges

This is the first installment of a 4-part series that provides perspectives from TMSA members on predictions for freight transportation in 2020 – and the impact Marketing and Sales can have on...

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