Freight Vision 2020: Pressure on Rates, Bankruptcies, Regulations Anticipated as Major Challenges
This is the first installment of a 4-part series that provides perspectives from TMSA members on predictions for freight transportation in 2020 – and the impact Marketing and Sales can have on...
Creating Togetherness: Aligning Sales and Marketing
Misalignment of sales and marketing in costs much more than leaders in transportation and logistics think. According to Jeff Davis, keynote of the TMSA Digital Transformation Conference in Chicago...
Best Practices in Advertising: NFI Recruits More Female Drivers
Transportation and asset-based logistics companies are attracting more female drivers by highlighting women on the job in their paid advertisements and media relations initiatives. One transportation...
Growing your Highest Potential Customers: A Roadmap
Do me a favor: take a look at your current customer list and ask yourself, which of these customers can we not afford to lose? Got it? Now, do you know what’s being done to make sure that doesn’t...
Outside it’s warm, but muggy, sunny, but hazy and beautiful, but buggy. It’s summer in all its glory, but let’s face it, August is tough. It creates tension while promising relaxation. Even those of...
Leveraging Sales Feedback with Marketing to Drive Results
At TMSA’s Annual Conference last month, I had the pleasure of hosting a discussion group of sales and marketing practitioners on the topic of “Leveraging Sales Feedback with Marketing to Drive...
What’s the next job, folks? Internal newsletter? Customer portal on a website? Driver recruitment campaign? Whatever it is, make sure you know WHY. A solid WHY points everyone involved in the same...
