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More posts about strategy

Strategy

Creating Togetherness: Aligning Sales and Marketing

Misalignment of sales and marketing in costs much more than leaders in transportation and logistics think. According to Jeff Davis, keynote of the TMSA Digital Transformation Conference in Chicago...

Strategy

Best Practices in Advertising: NFI Recruits More Female Drivers

Transportation and asset-based logistics companies are attracting more female drivers by highlighting women on the job in their paid advertisements and media relations initiatives. One transportation...

Strategy

Growing your Highest Potential Customers: A Roadmap

Do me a favor: take a look at your current customer list and ask yourself, which of these customers can we not afford to lose? Got it? Now, do you know what’s being done to make sure that doesn’t...

Strategy

What Can You Do With a Worthless August?

Outside it’s warm, but muggy, sunny, but hazy and beautiful, but buggy. It’s summer in all its glory, but let’s face it, August is tough. It creates tension while promising relaxation. Even those of...

Strategy

Leveraging Sales Feedback with Marketing to Drive Results

At TMSA’s Annual Conference last month, I had the pleasure of hosting a discussion group of sales and marketing practitioners on the topic of “Leveraging Sales Feedback with Marketing to Drive...

Strategy

Set Your Compass to True North

What’s the next job, folks? Internal newsletter? Customer portal on a website? Driver recruitment campaign? Whatever it is, make sure you know WHY. A solid WHY points everyone involved in the same...

Strategy

TMSA Conference Insights on Shipper of Choice

Customer Experience (CX) was the theme of the 2019 TMSA Logistics Marketing & Sales Conference at Amelia Island, Florida. As marketers and sales professionals within transportation and logistics,...

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