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Strategy

Top 3 Marketing Trends in 2019 to Watch in Transportation and Logistics

About the Author: Brian Everett is the CEO of the Transportation Marketing & Sales Association, and Senior Partner with MindShare Strategies. He has 25+ years marketing, sales and association...

Strategy

How to Assess ROI of Project Implementation

It’s now 2019 – and we’re now back from holiday breaks and assessing where to prioritize our time and resources. For many, budgets have now green lights and it’s “all hands on deck” to plan and...

Strategy

What Shippers Need in 2019 – and How Sales & Marketing Should React

The 2019 Third-Party Logistics Study that recently was published shows that shippers and their 3PLs continue to increase more meaningful partnerships and are collaborating more closely to accomplish...

Strategy

2018 In Review: Top Articles in Transportation Marketing & Sales

Learning from other marketing, sales, and business leaders is one of the most valuable ways to move your own business forward. The Transportation Marketing & Sales Association brings together market...

Strategy

9 KPIs to Track for Proper Transportation Management

By Adam Robinson, Marketing Manager at Cerasis, a third-party logistics company with a focus on technology and managed transportation services since 1997. This simple list of transportation...

Strategy

Internet Marketing Lead Generation Ecosystem

This infographic was created by Straight North, a B2B SEO, PPC and web design company. This “Internet Marketing Lead Generation Ecosystem” infographic shows how various online marketing channels can...

Strategy

Think Change is Hard? Try Unlearning Supply Chain Management

There were many sessions at the TMSA conference in June that made an impression on me, but the one on Unlearning Supply Chain Management by Adrian Gonzalez of TalkingLogistics.com, did that and more....

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