Developing video content doesn’t necessarily need to be costly – but it can be. Whether you’re going for “high-end” production quality or low-end practicality, intelligent transportation marketing...
Massive Rebranding Initiative Announced by Roadrunner and Ascent Global Logistics
Mergers, acquisitions, and business integrations - these are all strategic moves many players in transportation and logistics are incorporating into their own strategic direction. And with this comes...
Until Sales & Marketing Have the Same Goal They'll Never Get Along
By Jeff Davis, Founder of The Sales and Marketing Alignment Summit and The Alignment Podcast. Davis will be the keynote speaker at the upcoming 2018 TMSA Logistics Marketing & Sales Conference, June...
Tips for a New Transportation Sales Rep and Manager
By Dan Goodwill, President, Dan Goodwill & Associates, Inc. Five years ago, I posted a blog that was derived from a LinkedIn Sales Management Group. A range of people responded to the question, “What...
Maximize Value in the Short-Term for Long-Term Gains
By David Roush, president KSM Transport Advisors. This article originally appeared on ttnews.com. Recent company mergers and initial public offerings have brought the value of trucking companies to...
How has SMC³ built its solid business and reputation as an industry leader? In part, through its two annual conferences, including Jump Start which takes place every January. Like many other...
The Age-Old Marketing Challenge: Do More with Less
Now that you have a new marketing budget, in many cases the challenge remains: You may not have more budget to accomplish what you did last year, yet expectations for more tangible business results...
