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More posts about strategy

Strategy

The New Art & Science of Marketing: Buyer Personas

Part 2 of a 3-Part Series: Recap of the TMSA Connections Seminar in Kansas City. Nearly 30 marketing and sales professionals in transportation and logistics registered to attend the TMSA Connections...

Strategy

7 Reasons Budget Meetings Aren't Strategic

Just by the nature of the subject and process, budget meetings aren’t typically strategic. These 10 reasons all contribute to making the process non-strategic and sometimes even counter-intuitive to...

Strategy

YRC Freight Accelerated: A Fast-Paced Product Launch Success Story

The final installment of a 3-Part Series: Recap of the TMSA Connections Seminar in Kansas City. Nearly 30 marketing and sales professionals in transportation and logistics registered to attend the...

Strategy

4 Tips To Avoid the 'Commodity' Trap

By Brian Everett, CEO of the Transportation Marketing & Sales Association In transportation and logistics, all too often the value of a company's service or product is minimized - and what they offer...

Strategy

Establishing Your Target Market

Part 1 of a 3-Part Series: Recap of the TMSA Connections Seminar in Kansas City Some of the key buzzwords in marketing these days are “firmographic targets” and “buyer persona.” But some suggest...

Strategy

Prioritizing your precious marketing dollars: website vs. marketing automation?

This is the second article in a series on how marketing automation can help you business grow and thrive. Guest author is Jill Schmieg, founder and chief strategist at Sol de Naples Marketing, a...

Strategy

Developing Your Firmographic Targets and Buyer Personas

Part 2 of a 3-Part Series: Recap of the TMSA Connections Seminar in Chicago More than 40 marketing and sales professionals in transportation and logistics pre-registered for the TMSA Connections...

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