YRC Freight Accelerated: A Fast-Paced Product Launch Success Story
The final installment of a 3-Part Series: Recap of the TMSA Connections Seminar in Kansas City. Nearly 30 marketing and sales professionals in transportation and logistics registered to attend the...
By Brian Everett, CEO of the Transportation Marketing & Sales Association In transportation and logistics, all too often the value of a company's service or product is minimized - and what they offer...
Part 1 of a 3-Part Series: Recap of the TMSA Connections Seminar in Kansas City Some of the key buzzwords in marketing these days are “firmographic targets” and “buyer persona.” But some suggest...
Prioritizing your precious marketing dollars: website vs. marketing automation?
This is the second article in a series on how marketing automation can help you business grow and thrive. Guest author is Jill Schmieg, founder and chief strategist at Sol de Naples Marketing, a...
Developing Your Firmographic Targets and Buyer Personas
Part 2 of a 3-Part Series: Recap of the TMSA Connections Seminar in Chicago More than 40 marketing and sales professionals in transportation and logistics pre-registered for the TMSA Connections...
By Art Moryedi, Senior Consultant & Creative Director at Marlik Group, a creative branding, marketing and advertising agency. It was with great pleasure to facilitate the Buyer Persona and...
9 Things to Deliver in a Strategic Planning Process
By Mike Brown, Brainzooming, past TMSA Logistics Conference keynote and TMSA member. What can you expect from a "strategic planning process?" That question was the topic of several recent...
