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More posts about strategy

Strategy

The Buyer Persona + Market Segmentation

By Art Moryedi, Senior Consultant & Creative Director at Marlik Group, a creative branding, marketing and advertising agency. It was with great pleasure to facilitate the Buyer Persona and...

Strategy

9 Things to Deliver in a Strategic Planning Process

By Mike Brown, Brainzooming, past TMSA Logistics Conference keynote and TMSA member. What can you expect from a "strategic planning process?" That question was the topic of several recent...

Strategy

Business Strategy – How to Handle Confidential Information

By Mike Brown, Brainzooming, and valued Contributor to TMSA’s Thought Leadership Last week’s “Inside the Executive Suite” from Armada Corporate Intelligence featured ideas for how to handle...

Strategy

SEO and the Buyer's Journey for Logistics Brands

By Nate Dame, CEO and Founder, Propecta We know that mapping marketing activities to that journey increases revenue opportunities, but how do you actually do that? You might be surprised how much a...

Strategy

Map Out the Buyer’s Journey for Business Results

By Brian Everett, ABC, Chief Executive Officer of the Transportation Marketing & Sales Association Recently I’ve been hearing more conversations among TMSA members about the need to “put yourself in...

Strategy

Using a Buyer’s Journey can Increase Revenue by 80%

By Nate Dame, CEO and Founder, Propecta What if I told you there was one marketing strategy that could offer you an 80% annual increase in upsell and cross-sell revenue? Most companies would drop...

Strategy

Thought Leadership: Where Do Customers Fit In? Perspectives from Phil Yeager

Customer Experience Thought Leader, Phil Yeager, Executive Vice President, Account Management and Intermodal Operations at Hub Group. TMSA continues our "Perspectives from Thought Leaders" series,...

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