About TMSA Staff

Recent Posts by TMSA Staff

Earned Media Strategy

Four Tips From the Editors for Better Media Relations

By Bill Fahrenwald, Executive Director, James Street Associates TMSA’s recent “Pulse of the Media” survey revealed a number of best practices for media relations practitioners. It also revealed some...

Marketing

Top 10 SEO Tips

By Steve Wiideman, CEO of Wiideman Consulting Group based in Los Angeles. He has been mentioned as an SEO expert by Entrepreneur Magazine, CNBC, and CNN. He will be presenting a TMSA Webinar on "How...

Leadership

Fractional Executives: A Perspective

By Mauri Sparks, Marketing Coordinator at TSD Logistics, a TMSA Corporate Member Today, businesses are moving away from the traditional 9-5, Monday-Friday, in-house office setting to a less rigid but...

Talent Management

I Want You To Want Me - Cheap Trick (Assessing Motivation)

By Andrew Gulovsen, Director of Business Development, TranStrategy Partners, Inc. Do your employees truly WANT the job or position they have? Do they wake up excited about the work that they will...

Sales

The Law of Compensation: The Game Has Been Forever Changed

By Chris J. Snook, author of the recently published book, “Digital Sense,” and Closing Keynote Speaker at the upcoming TMSA Logistics Marketing & Sales Conference in June. All attendees at the...

Sales

Help Me Understand - Hank Williams (Driving Sales Output)

By Andrew Gulovsen, Director of Business Development, TranStrategy Partners, Inc. During a conversation with a 2nd generation owner of a transportation firm located outside of Baltimore, a point was...

Talent Management

What Do You Know About Recruiting Female Drivers?

In the past, carriers didn’t care whether their drivers were male or female, young or old, tall or short. The goal was to hire a competent person to operate the truck. Diversity wasn’t a goal. The...

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