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Recent Posts by TMSA Staff

Earned Media Strategy

Do You Really Need the Trade Media?

By Bill Fahrenwald, Executive Director, James Street Associates Do you really need the trade media? …and, is traditional media still relevant? With social media on the rise you are probably already...

Sales

8 Things Ridiculously Successful Salespeople Do Each Day

By Brian Everett, CEO of the Transportation Marketing & Sales Association In all my years of working with successful professionals in sales and business development, I’ve noticed they usually share...

Marketing

How to Use Keywords for Logistics Marketing

By: Rebecca Levinson, Account Strategist, Propecta SEO keywords are the words and phrases on your website that match user queries (the words and phrases your audience types into search engines) and...

Strategy

SEO and the Buyer's Journey for Logistics Brands

By Nate Dame, CEO and Founder, Propecta We know that mapping marketing activities to that journey increases revenue opportunities, but how do you actually do that? You might be surprised how much a...

Sales

6 Keys to Jump-starting Sales

By John Boyens, Sales Productivity Expert, Business Strategist and Performance Coach. He'll also be presenting a TMSA Webinar, "Never Cold Call Again: LinkedIn Prospecting Secrets." > Click here to...

Talent Management

Matching for Employment: Analyzing Preferences for Retention & Growth

By: Beth Potratz, President and CEO, Drive My Way, Inc. The ever evolving world of technology continues to shape the employment relationship. Job seekers are searching for that perfect job where...

Branding

Why Work for a Company if they Don’t Allow Your Personal Brand to Grow?

By Marcus Sheridan, Principal, The Sales Lion and Keynote Speaker at TMSA's 2017 Transportation Marketing & Sales Conference. We live in such an amazing time period. One where, assuming they are...

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