If you're anything like me, you likely have increased your interaction with customers, staff and partners 10-fold with video conference calls through this COVID situation. We have replaced most of...
Significant Growing Trend: Use of Technology in Marketing, Sales
Technology innovation and digitization are disrupting almost every process across transportation and logistics enterprises, ranging from methods of shipment, freight management, and supporting...
A Post-COVID World: How do we return to a ‘new normal’?
By Jennifer Karpus-Romain, Director of Marketing Services and Industry Outreach, FayeBSG As stay-at-home orders lift around the country, company leaders and employees (as well as their customers) are...
Change Your Social Media Strategy During COVID-19 Crisis
During TMSA’s COVID-19 Town Hall meetings these past three weeks, participants have emphasized that they have seen an influx in user activity over the past two weeks. With people around the world...
By Jennifer Karpus-Romain, Director of Marketing Services and Industry Outreach, FayeBSG It’s challenging for any marketer to get the perfect messaging out to his or her customers, prospects,...
We hear it all the time: “I have my own style of selling.” Or from sales management: “I let my salespeople do their own thing. As long as they’re bringing in business, I don’t care how they do it.”...
COVID-19 Outbreak is a Crisis: How Are You Managing Your Issues?
The COVID-19 (coronavirus) is a crisis with complex potential impacts on companies in transportation and logistics. According to some attendees at the TMSA Connections event at MODEX in Atlanta...
