Freight Vision 2020: Digital Transformation Will Be A Game-Changer
This is the third installment of a 4-part series that provides perspectives from TMSA members on predictions for freight transportation in 2020 – and the impact digital transformation and CX can have...
Freight Vision 2020: Sales is the Key to Unlock Industry Challenges for Customers
This is the second installment of a 4-part series that provides perspectives from TMSA members on predictions for freight transportation in 2020 – and the impact Marketing and Sales can have on...
Freight Vision 2020: Pressure on Rates, Bankruptcies, Regulations Anticipated as Major Challenges
This is the first installment of a 4-part series that provides perspectives from TMSA members on predictions for freight transportation in 2020 – and the impact Marketing and Sales can have on...
2020 Metrics Study Results Show Digital Continues Strong Growth
Marketing budgets in transportation and logistics continue to demonstrate a strong presence of digital marketing activities, said Brian Everett, TMSA’s CEO at the TMSA Digital Transformation...
Top 5 Google Insider Strategies for Boosting Qualified Leads
Google’s algorithms calculate which transportation and logistics companies are on page 1, according to Nathan Misirian of Autumn Consulting. He was one of the featured speakers at the 2019 TMSA...
Creating Togetherness: Aligning Sales and Marketing
Misalignment of sales and marketing in costs much more than leaders in transportation and logistics think. According to Jeff Davis, keynote of the TMSA Digital Transformation Conference in Chicago...
Best Practices in Advertising: NFI Recruits More Female Drivers
Transportation and asset-based logistics companies are attracting more female drivers by highlighting women on the job in their paid advertisements and media relations initiatives. One transportation...
