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Recent Posts by TMSA Staff

Strategy

Customer Experience (CX): Myth or Reality in Transportation and Logistics?

TMSA’s keynote, Robert Rose of The Content Advisory, discussed how transportation and logistics companies are creating customer experiences that drive awareness, generate new leads, and enable sales...

Strategy

4 Stages of Inbound Marketing

There’s no question that the transportation and logistics industry is in a current state of rapid change, thanks to a large degree to to the evolution of technology. Shipment tracking and tracing,...

Strategy

TMSA Seeks Chief Strategy Officer

As TMSA expands its value proposition and service offerings to members, the association's Board of Directors has approved the decision to expand staff resources that will support the growth of the...

Sales

5 Steps to Successful Sales in Transportation and Logistics

In the 2017 TMSA Sales & Marketing Metrics Study, outside sales employees with transportation- and logistics-related companies contributed on average about 51% of the revenue for respondent companies...

Product Alert: Transportation's First RFP and Bid Management Application

By Brian Everett, CEO of the Transportation Marketing & Sales Association Here at TMSA Headquarters near Minneapolis it's uncommon to host visits by TMSA members in the dead of winter, so I was...

Fortune’s Most Admired Companies: Transportation and Logistics Companies Lead List

Transportation and logistics-related companies comprise one of the leading categories among the Most Admired Companies in the World, according to FORTUNE magazine. FORTUNE collaborates with partner...

Digital

The Edgy Power of Video: Practical Tips, Case Studies

The use of video is gaining significant traction in generating marketing, sales and business results in transportation and logistics. TMSA member companies like Averitt Express which uses video to...

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