A truly great supply chain partner is one who knows precisely which ingredients we need to make our operations successful — and those we can skip. Some partners can tell us, for instance, what...
By Jennifer Karpus-Romain, Director of Marketing for Intelestream, a Chicago-based Customer Relationship Management (CRM) product development and consulting firm that offers solutions related to...
With today’s fragmented communication and marketing channels, and complete control resting in the hands of the consumer, companies are forced to rethink their go-to-market strategies. Joe Pulizzi,...
By Brian Everett, CEO of the Transportation Marketing & Sales Association When you think about the four phases of the Buyer’s Journey (Attract Suspects and Prospects, Convert Leads, Close and Retain...
By many indicators, the economy is strong – but where will it be in the months to come? And with consumer demand at high levels, how long will this last? And with capacity challenges, the ongoing...