About TMSA Staff

Recent Posts by TMSA Staff

Events

Strategy: The Great Equalizer to Offset Costs of Trade Shows, Events

By Greg Lindsey, Vice President at Exhibitpro, a TMSA Affiliate member and nationally certified woman-owned business that is dedicated to assisting clients develop experiences that engage their...

Strategy

2018 In Review: Top Articles in Transportation Marketing & Sales

Learning from other marketing, sales, and business leaders is one of the most valuable ways to move your own business forward. The Transportation Marketing & Sales Association brings together market...

TMSA Members Named 2018 "Top Companies for Women to Work For"

Redefining the Road magazine, the official magazine of the Women In Trucking Association (WIT), announces there were 10 recipients of the 2018 “Top 50 Companies for Women to Work For in...

TMSA Members Acknowledged as 2018 Great Supply Chain Partners

A truly great supply chain partner is one who knows precisely which ingredients we need to make our operations successful — and those we can skip. Some partners can tell us, for instance, what...

Content Marketing

Podcasting for Logistics: Who is the ‘Driving’ Force?

By Jennifer Karpus-Romain, Director of Marketing for Intelestream, a Chicago-based Customer Relationship Management (CRM) product development and consulting firm that offers solutions related to...

Content Marketing

Building Your Digital Audience with Content Marketing

With today’s fragmented communication and marketing channels, and complete control resting in the hands of the consumer, companies are forced to rethink their go-to-market strategies. Joe Pulizzi,...

Marketing

7 Marketing Career Killers and How to Avoid Them

Believing in bogus platitudes. Clustering into cliques. Trying too hard to be interesting. These and four other things could stop your marketing career in its tracks, as author Becki Saltzman wrote...

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