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Recent Posts by TMSA Staff

Strategy

Freight Vision 2020: Pressure on Rates, Bankruptcies, Regulations Anticipated as Major Challenges

This is the first installment of a 4-part series that provides perspectives from TMSA members on predictions for freight transportation in 2020 – and the impact Marketing and Sales can have on...

Marketing

2020 Metrics Study Results Show Digital Continues Strong Growth

Marketing budgets in transportation and logistics continue to demonstrate a strong presence of digital marketing activities, said Brian Everett, TMSA’s CEO at the TMSA Digital Transformation...

Digital

Top 5 Google Insider Strategies for Boosting Qualified Leads

Google’s algorithms calculate which transportation and logistics companies are on page 1, according to Nathan Misirian of Autumn Consulting. He was one of the featured speakers at the 2019 TMSA...

Strategy

Creating Togetherness: Aligning Sales and Marketing

Misalignment of sales and marketing in costs much more than leaders in transportation and logistics think. According to Jeff Davis, keynote of the TMSA Digital Transformation Conference in Chicago...

Strategy

Best Practices in Advertising: NFI Recruits More Female Drivers

Transportation and asset-based logistics companies are attracting more female drivers by highlighting women on the job in their paid advertisements and media relations initiatives. One transportation...

Food Logistics Recognizes 2019 Top Green Providers

Food Logistics magazine, a TMSA Affiliate member and Media Friend, recently announced its annual Food Logistics’ 2019 Top Green Providers. According to Jolene Gulley, Group Publisher at AC Business...

Transport Topics Says Economic Expansion Drives Robust Gains for Top 100 Motor Carriers

There were big financial gains in 2018 for most motor carriers, driven by the strongest economy in decades. According to Daniel Bearth, Senior Features Writer at Transport Topics, mergers and...

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