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Recent Posts by TMSA Staff

Sales

“Hard Sell” Typically Means “No Sale”

Think about the last time you felt pressure from a salesperson. It could have been when you were shopping for a mattress a month ago or the last time you bought a car. Or maybe it was that random...

Sales

Traditional Salesperson vs. a Trusted Advisor

You’ve got 30 seconds to write down as many words/phrases as possible that come to mind when I say the word: SALESPERSON Go! So, what did you come up with? Did your list look something like this?...

Marketing

Marketing Budget Priorities Shift during COVID

During the COVID crisis, marketing professionals in the transportation and logistics industry have dramatically shifted the focus of their marketing dollars. Before the COVID crisis began having a...

Marketing

Purolator Leverages Video to Emphasize Key Brand Messages

More and more, video is being used strategically by marketing professionals in North American freight transportation to strengthen its brand, emphasize key messages, and engage prospects, customers,...

Strategy

8 Ways to Zoom Like the Pro You Are

If you're anything like me, you likely have increased your interaction with customers, staff and partners 10-fold with video conference calls through this COVID situation. We have replaced most of...

Strategy

Significant Growing Trend: Use of Technology in Marketing, Sales

Technology innovation and digitization are disrupting almost every process across transportation and logistics enterprises, ranging from methods of shipment, freight management, and supporting...

Strategy

A Post-COVID World: How do we return to a ‘new normal’?

By Jennifer Karpus-Romain, Director of Marketing Services and Industry Outreach, FayeBSG As stay-at-home orders lift around the country, company leaders and employees (as well as their customers) are...

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