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TMSA

TMSA Announces New Leadership

Nov 01 The Board of Directors of the Transportation Marketing & Sales Association (TMSA) is pleased to announce Jennifer Karpus-Romain as the new Executive Director of TMSA. Jennifer has been active...

Sales

5 Sales Presentation Techniques to Close More Deals

The most successful sales reps in transportation and logistics know that when a presentation is done right, making a sales presentation with impact is a high-earning skill. So make sure to invest...

5 Tech Trends to Influence Your Logistics Marketing in 2021

It’s expected that 2021 will be the year of continuous change in digital marketing in the transportation and logistics industry. Here are five trends to leverage. Digital Marketing has become a major...

Sales

COVID’s Impact on Sales Travel in Transportation and Logistics

Shippers are limiting external visits and sales calls to their facilities to minimize any chance of COVID spread to their workforces – which layers additional challenges to building relationships...

Strategy

The Future is Now: Marketing, Sales Best Practices in Transportation, Logistics

The first-ever 2020 Logistics Marketing & Sales VIRTUAL Conference & Expo packed a punch with its informative and relevant session lineup and peer networking opportunities, all surrounding the theme,...

Marketing

Q&A with Transportation Marketing Manager: Outsourcing Marketing Services

By Jennifer Karpus-Romain, Director of Marketing Services and Industry Outreach, FayeBSG Being a small marketing team is challenging. You want to do it all –and often times are expected to – but...

Strategy

See Most Successful Marketing Campaigns in Transportation

What are the ingredients to a marketing campaign that packs punch and generates results? Think about the fundamentals. Once you’ve identified the business need, challenge or opportunity, you need to...

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