The Future is Now: Marketing, Sales Best Practices in Transportation, Logistics
The first-ever 2020 Logistics Marketing & Sales VIRTUAL Conference & Expo packed a punch with its informative and relevant session lineup and peer networking opportunities, all surrounding the theme,...
Q&A with Transportation Marketing Manager: Outsourcing Marketing Services
By Jennifer Karpus-Romain, Director of Marketing Services and Industry Outreach, FayeBSG Being a small marketing team is challenging. You want to do it all –and often times are expected to – but...
See Most Successful Marketing Campaigns in Transportation
What are the ingredients to a marketing campaign that packs punch and generates results? Think about the fundamentals. Once you’ve identified the business need, challenge or opportunity, you need to...
TMSA Members Recognized on Transport Topics Top 100 For-Hire Carrier List
Transport Topics recently announced its annual Top 100 For-Hire Carriers listing, which ranks companies based on annual revenue and includes a listing of operating units and description of services,...
Think about the last time you felt pressure from a salesperson. It could have been when you were shopping for a mattress a month ago or the last time you bought a car. Or maybe it was that random...
You’ve got 30 seconds to write down as many words/phrases as possible that come to mind when I say the word: SALESPERSON Go! So, what did you come up with? Did your list look something like this?...
During the COVID crisis, marketing professionals in the transportation and logistics industry have dramatically shifted the focus of their marketing dollars. Before the COVID crisis began having a...