2017 in Review: What’s Hot (and Not) in Transportation and Logistics Marketing & Sales
Seeing what others are successfully doing in sales, marketing and communications. Better understanding emerging trends in transportation and logistics, and translating that to solid market...
The New Art & Science of Marketing: Buyer Personas
Part 2 of a 3-Part Series: Recap of the TMSA Connections Seminar in Kansas City. Nearly 30 marketing and sales professionals in transportation and logistics registered to attend the TMSA Connections...
Just by the nature of the subject and process, budget meetings aren’t typically strategic. These 10 reasons all contribute to making the process non-strategic and sometimes even counter-intuitive to...
YRC Freight Accelerated: A Fast-Paced Product Launch Success Story
The final installment of a 3-Part Series: Recap of the TMSA Connections Seminar in Kansas City. Nearly 30 marketing and sales professionals in transportation and logistics registered to attend the...
By Brian Everett, CEO of the Transportation Marketing & Sales Association In transportation and logistics, all too often the value of a company's service or product is minimized - and what they offer...
Game-Changing Sales Tips in a Male-Dominated Industry Here...
There’s no question that roles in the transportation industry historically have been predominantly male. Men would be in primary buying roles in traffic management, logistics, and supply chain. And...
Part 1 of a 3-Part Series: Recap of the TMSA Connections Seminar in Kansas City Some of the key buzzwords in marketing these days are “firmographic targets” and “buyer persona.” But some suggest...
