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Strategy

7 Reasons Budget Meetings Aren't Strategic

Just by the nature of the subject and process, budget meetings aren’t typically strategic. These 10 reasons all contribute to making the process non-strategic and sometimes even counter-intuitive to...

Strategy

YRC Freight Accelerated: A Fast-Paced Product Launch Success Story

The final installment of a 3-Part Series: Recap of the TMSA Connections Seminar in Kansas City. Nearly 30 marketing and sales professionals in transportation and logistics registered to attend the...

Strategy

4 Tips To Avoid the 'Commodity' Trap

By Brian Everett, CEO of the Transportation Marketing & Sales Association In transportation and logistics, all too often the value of a company's service or product is minimized - and what they offer...

Sales

Game-Changing Sales Tips in a Male-Dominated Industry Here...

There’s no question that roles in the transportation industry historically have been predominantly male. Men would be in primary buying roles in traffic management, logistics, and supply chain. And...

Strategy

Establishing Your Target Market

Part 1 of a 3-Part Series: Recap of the TMSA Connections Seminar in Kansas City Some of the key buzzwords in marketing these days are “firmographic targets” and “buyer persona.” But some suggest...

Marketing

Bison Transport: Driver Recruiting Best Practices

This is the final installment of a 3-Part Series: Recap of the TMSA Connections Seminar in early October in Chicago. More and more, driver recruiting and engagement is becoming a priority for...

Strategy

Developing Your Firmographic Targets and Buyer Personas

Part 2 of a 3-Part Series: Recap of the TMSA Connections Seminar in Chicago More than 40 marketing and sales professionals in transportation and logistics pre-registered for the TMSA Connections...

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