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Recent Posts by TMSA Staff

Strategy

Establishing Your Target Market

Part 1 of a 3-Part Series: Recap of the TMSA Connections Seminar in Kansas City Some of the key buzzwords in marketing these days are “firmographic targets” and “buyer persona.” But some suggest...

Marketing

Bison Transport: Driver Recruiting Best Practices

This is the final installment of a 3-Part Series: Recap of the TMSA Connections Seminar in early October in Chicago. More and more, driver recruiting and engagement is becoming a priority for...

Strategy

Developing Your Firmographic Targets and Buyer Personas

Part 2 of a 3-Part Series: Recap of the TMSA Connections Seminar in Chicago More than 40 marketing and sales professionals in transportation and logistics pre-registered for the TMSA Connections...

TMSA

TMSA Champion Mark Miller Provides Strategic Direction and Member Guidance

Mark Miller serves on the TMSA Board of Directors as a Member at Large and has been a member of the TMSA for more than 10 years. Miller brings exceptional perspective and member guidance to the TMSA...

State of Transportation Key Topic at TMSA Seminar in Chicago

Part 1 of a 3-Part Series: Recap of the TMSA Connections Seminar in Chicago More than 40 marketing and sales professionals in transportation and logistics pre-registered for the TMSA Connections...

Digital

7 Steps of a Successful Digital Culture

If you're looking at ways to improve your success in digital marketing and sales strategy, listen to what Marcus Sheridan has to say. One of TMSA's most incredible "thought leaders" and recently...

Crowley Moves Containers of Relief Cargo to Caribbean following Hurricane Maria

Crowley Maritime Corp., a long-time TMSA member, has established a flow of relief cargo into San Juan, Puerto Rico, following Hurricane Maria - the devastating Category 4 storm that made direct...

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