TMSA Blog

Strategy

Internet Marketing Lead Generation Ecosystem

This infographic was created by Straight North, a B2B SEO, PPC and web design company. This “Internet Marketing Lead Generation Ecosystem” infographic shows how various online marketing channels can...

The Industrial Economy is Cooling. Shippers are Clawing Back their 2019 Truckload Contracts - Its Not Too Late to Negotiate

By Jason Ickert, a seasoned commercial leader in the 3PL space with more than 23 years’ experience in various sales and marketing roles. Jason is currently a team member at ENERGY Transportation...

Talent Management

Fixing Performance Problems

By Mike Temple, TranStrategy Partners A client reached out to me about performance issues within his team and I want to share it with you. He owns a freight brokerage business that employs 10...

Content Marketing

Podcasting for Logistics: Who is the ‘Driving’ Force?

By Jennifer Karpus-Romain, Director of Marketing for Intelestream, a Chicago-based Customer Relationship Management (CRM) product development and consulting firm that offers solutions related to...

Talent Management

4 Ways to Increase Millennial Retention

“..at least 40% of millennials see themselves staying at their current organization for a minimum of nine years.” - Jennifer Deal and Alec Levenson (2016) I know what you’re thinking. “That cannot be...

Marketing

The Marketer is Dead. Long Live the Marketers.

By Asher Fredricks, MBA, Marketing Manager for FLS Transportation Services. Article 1 of a 3-part series. I loved talking to my father as a child – in fact, I attribute much of my love for learning...

TMSA

What's Your Creative Compass?

By Conrad Winter, Copywriter for Transportation and Logistics I love awards shows. Back when I was studying copywriting, my first instructor mandated that everyone in the class buy a One Show awards...

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